Passwerk has a new look! Our graphic designer has worked his creative magic. Below is a short tour, from process to result.
As a company, it is of great importance that we are fully up to date with the current trends, both visually and communicatively. In order to better distinguish ourselves from others and to be able to communicate a strong message, Passwerk opted for a complete rebranding. Our corporate identity is completely new, simpler, fresher and future-proof. Even though we say so ourselves, the result is worth it. We are very proud to launch the new Passwerk logo into the world.
We kept the strong concept of the previous logo, namely the combination of a maze with the two brain halves, as much as possible. However, we started looking for a simpler shape that would also stand out better from a distance.
The range of colours was also limited and two fresh colours were chosen. Both the line and the colour transition refer to the unique trajectory taken by our Passworkers. In the end, the font didn't escape a clean-up either; we opted for a playful rounded font to give everything a more organic and human look and feel. Any feedback is more than welcome. We would love to hear what you think of it!